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January 3, 2022

Big Ideas for Your Next Business eBook

If you’re a business owner, professional or marketer, then you’ve probably heard about one of the latest crazes in online marketing: the eBook. An eBook, also known as an electronic or digital book, is a version of a book released digitally, so readers can enjoy the text and images via their electronic devices, such as a tablet or laptop. 

Recently, many small and large businesses have taken to producing their own eBooks for clients and potential customers to enjoy. When it comes to content marketing for your business, an eBook is a great step. If you’re not sure where to start, here are some big ideas for your next business eBook.

 

How-to Guide

One of the most popular types of eBooks is the informative how-to guide. In this, you teach the reader about something you’re experienced in. More than likely, you or your company knows how to do something which other people do not know. Use this information as a way to generate content you can share with customers. For instance, a marketing company might produce an eBook on How to Create an eBook for Your Business. 

 

Step-by-Step Process

Similar to the how-to guide, the step-by-step process brings a unique twist to the instructive information you have to share. Only this way, you share the in-depth steps on how readers can accomplish or learn something new. If you really want to develop a robust resource guide, you could even combine the how-to guide with the step-by-step process. For instance: How to Create an eBook for Your Business: A Step-by-Step Guide to Production.

 

Industry Expert

If you want to market the business as the expert in the industry, then an eBook is the perfect way to do so. Consider what products or services you provide which you would consider the company an “expert” in, and then share about those through an eBook. Give industry info and insider information, but be careful to not release too much, so readers will want to come learn more as customers.

 

Influencer Spotlight

Speaking of the industry, why not write an eBook by spotlighting an influencer? Industry influencers often have a lot to say, and have had a huge impact on the products or services you promote. Write an eBook featuring them, or reach out and see if they would be interested in being a guest content creator. However you choose to incorporate an influencer, everyone wins in the business partnership.

 

Blog Posts Compilation

If your business has a consistent website blog, then why not put all of that content to another great use: an eBook. A blog posts compilation is the perfect way to incorporate relevant and related blog articles into a “super resource” of sorts. You can use the same content you’ve already produced, or you can add in extra bonus information for the eBook readers. This is a simple way to accomplish two goals with one effort, by reusing content in a different marketing outlet.

 

Seasonal Resource

Of course, the perfect way to promote your eBook is by connecting it to seasonal interests. Do any of your products or services have a seasonal connection, whether through weather, holidays or events? Use this seasonal connection to write an eBook as a resource for the occasion. For instance, a print shop might create an eBook on Designing Your Perfect Wedding Invitation during winter, just in time for brides to order their invites for wedding season.

 

If your business wants to upgrade its content marketing game, then an eBook is the perfect way to go. Consider some of these topic ideas as you develop your next eBook, to see how it can influence your business growth.

Clients & Partners

  • RMX Network is a consortion of independent digital print service providers (PSPs) designed to provide information, technology and a community where PSPs can use the skills and advice of other like-minded companies to grow their business. Our Partner companies are just that: they are partners in the creation of RMX and have access to the knowledge and capabilities of other Partner companies across the globe.

  • BNI Networker's Choice members, on average, increase their business 20% the first year. Our chapter is a dynamic, committed group of business people who know how to refer business to each other.

    We have open categories for individuals who will bring enthusiasm and integrity to our meeting. Just one person per professional specialty is allowed in each chapter.

    Search our members here to see if your category is open, then visit a meeting and lock out your competition!

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